SEE: it’s all about shine.  High-performance leave in technologies affect how light interacts with the hair, optimizing its visual appearance.

TOUCH: feel softness and strength.  Performance ingredients & technologies affect hair’s physical behavior, optimizing its tactile properties.

SENSE: get swept away with the scents.  You’re in for an extra treat, as all the products are designed like fine fragrances.

Wella really delivers and they make it easy to find the perfect product for you.  Their 2 core segments are categorized as: CARE (solid color packaging) and STYLING (2-toned color packaging).  To start with, here’s the skinny on the 4 lines within the CARE product family:

• BRILLIANCE (red packaging): let your color shine.  This line is designed to enhance your hair color brilliance and has specialty products (Cleanse, Nourish, & Protect) for both fine/normal and thick hair… thank you, Wella!  Two big thumbs up for the Shampoos and Conditioners in this line.

• ENRICH (orange packaging): give your thirsty hair a drink.  This line focuses on repairing and protecting dry and damaged hair.  Your tresses will be restored and left full of vitality.  Includes specialty products (Cleanse, Nourish, & Protect) for both fine/normal and thick hair.  Don’t miss the Rinse Out  product, called SELF-WARMING MASK… you’ll love the warmth but the results are even better, your hair is left super soft and shiny.

• BALANCE (purple packaging): calm down.  Calling all sensitive skin/scalps out there, these 2 fragrance-free products (Cleanse & Protect) were developed to calm and refresh… ahhhh.  For anyone that has ever had irritation and/or reacted to hair products before, jump all over this duo- you’ll get some serious relief.

• AGE RESTORE (violet packaging): hello beautiful.  Packed with extra moisture, this twosome (Cleanse & Protect) is dynamic, bringing back beauty and shine to coarse, mature hair.  After using, you’ll notice your hair is more supple, silky, and manageable.  Who wouldn’t love that?

Stop by Total Beauty Experience to meet Wella’s CARE line of products, our hair care experts will introduce you to your perfect match!  For a sweeter deal, get 15% off all month long… don’t miss out! 

Who is Mitch?  Designed by Paul Mitchell, Mitch is a new line of 7 hair grooming products made especially for men.  The group comes equipped with fresh scents, witty names, clean packaging, and the simple, straightforward mantra:

Okay, Mitch, you’ve got our attention.   

Who is Mitch for?  Since “every guy needs a wingman to make him look good…”  Mitch comes through for any style situation you may encounter.  Check out the lineup:

• Double Hitter: 2-in-1 Shampoo & Conditioner.  Who doesn’t love the time-saving benefits of a one-step wash & condition?  This freshly-scented product will lather up nicely then wash away cleanly and will leave your hair soft, full and healthy-looking… instead of a double hitter, this is more like a home run!

• Construction Paste: if you build it, it will stay (without turning into cement).  Get that perfectly messy, undone style without flaking or crunchy-ness.  The webby-texture stays flexible while it forms and separates your strands. 

• Hardwired: for all the extreme spikey “dos” out there, “don’t” leave home without it!  Provides maximum, long-lasting hold and without flaking out on you.

• Steady Grip (firm hold, natural shine gel): my, oh my, what thick hair you have!  The best part about this alcohol-free formulation is it makes hair look and feel thicker while it holds your style in place.

• Clean Cut (styling gel): no over-styling here.  Clean Cut offers a light-to-medium hold and will leave you with a natural-looking finish that’s great for any hair type.

• Reformer (strong hold texturizer): not for the faint of heart, this matte-finish putty will give you a “gritty, modern” look and has a powerful hold factor.

• Barber’s Classic (high shine pomade): add a little retro in your life.  For all of those cool cats out there that desire a slick back style or classic look, this moderate-hold product is for you.  (It’s also great to tame curls and natural waves)

Total Beauty Experience is proud to offer the entire line of Paul Mitchell products, stop in to see them all- including the all new Mitch products.  Ladies, it’s time to “Mitch your man” and guys… its’ time to “man up” with Mitch!

Click here to see Mitch in action

In September, we think you’ll enjoy getting to know Enjoy hair products… especially since you’ll be saving 15% all month long (in store only)!

A line of hair care products designed by hair stylists for hair stylists, Enjoy believes in a “no gimmicks” approach to their products while understanding that they must continue to “evolve or die.”  Don’t let their simple, no nonsense message fool you to believe their products are simple or basic, they’re anything but!  Enjoy has made it their mission to deliver innovative products that deliver phenomenal results.  What their no-nonsense philosophy means to us= a collection of pretty amazing products to use at home! 

And, do we ever love them.  As it seems we’re not alone, they are the chosen line of MTV alum, Whitney Port, who not only uses them herself but has converted her mom and sisters into the Enjoy fan club.  In her blog, she mentions her favorite hair products are “ENJOY Sulfate Free Luxury Shampoo and Conditioner.” 

Oh, Whitney- what great taste you have.  The Luxury Shampoo and Conditioner top our list of all-time favorite Enjoy products as well!  Not only are these two Luxury products super moisturizing and help to eliminate frizz, the shampoo provides a rich lather even though it’s sulfate free (for anyone that has used other sulfate free shampoos you know that this is a pretty amazing feat).  Due to the richness, all the fine-haired guys and gals out there may find it’s a little too heavy- but other than that, we can’t find any other faults.  You can try Enjoy Luxury Shampoo and Conditioner for yourself!  Retail price starts at $23.95 for the Luxury Shampoo and $26.95 for the Conditioner.  Click here to purchase.

What are our other top picks?  Enjoy Texture Cream (retails for $17.95) and Enjoy Straightener (retails for $20.95).  Here’s what Total Beauty Experience Hair Care Expert, Andi Chandler, has to say about the two:

“What’s great about Enjoy Texture Cream is that you’re able to create nice definition (great “piecey-ness”) and achieve a firm hold that is able to stay pliable- it really is the best of both worlds.  Get the defined, piece-y style you desire without having it be poke-your-eye-out-stiff!” 

“What I love most about Enjoy Straightener is that it’s a time-saver!  Apply it to damp hair, then blow dry- not only is there no product residue but you’ll get a great smooth, straight style (just from the blow dryer) which means, if you follow with a flat iron, you spend way less time using it… so you can go and get on with your day a little sooner!”

Check out the entire line of Enjoy hair care products online, CLICK HERE

or stop in 2929 Arden Way, Sacramento to see them in person! 

Remember, all month long ENJOY hair products are 15% off in store!

The family includes:  Moisturizing Lather Shampoo, Keratin Cream Rinse, Keratin Intensive Treatment, Styling Treatment Oil, Texturizing Sea Spray, Shine Spray, Finishing Spray, and Kera Triplex 2 Step Repair (a professional in-salon treatment).

Talk about a multi-tasking lineup of products!  Containing an exclusive blend of keratin proteins called KeraTriplex™ that heals hair from the inside out; these products get to the core of dry, lackluster locks.  The Awapuhi Wild Ginger products seal and repair damaged hair, helping to keep strands strong, healthy, and super shiny.

Since many of us receive professional color and/or chemical services as well as use heat-styling tools regularly at home, the sulfate-free formulation is ideal.  Get the look you want and let the Awapuhi Wild Ginger products repair the damage… your hair will thank you!

Get to know the products:

CLEANSING AND CONDITIONING
 

• Moisturizing Lather Shampoo: rich and creamy, sulfate-free formulation; hydrates, protects color, and contains keratin protein to repair dry, damaged hair
 

• Keratin Cream Rinse: daily conditioner; detangles, strengthens, moisturizes, and adds intense shine

TEXTURIZING PRODUCTS
 

• Texturizing Sea Spray: get a tousled beach look while adding volume and movement
 

• Styling Treatment Oil: lightweight oil; eliminates frizz, adds softness, shine and silkiness

FINISHING PRODUCTS
 

• Finishing Spray: provides flexible, shiny hold, blocks humidity, and has UV protection
 

• Shine Spray: fine, lightweight mist provides a light, natural finish

KERATRIPLEX 2 STEP REPAIR (IN-SALON TREATMENT)

• Step 1: product is applied from a vial (the keratin protein is absorbed in the hair)

• Step 2: deep penetrating cream is applied, then placed under heat for 10 minutes

What exactly is the secret weapon, Awapuhi?  This perennial, known commonly as Shampoo Ginger, is found in many tropical countries.  For centuries native Hawaiians have used the fragrant juice of the Awapuhi ginger plant to moisturize and heal skin and hair.  In order to maintain its hydrating properties, much care is taken while harvesting/processing each plant- often by hand.  In 1987, after learning of this miracle plant, Paul Mitchell and John Paul DeJoria started growing and harvesting the awapuhi ginger root from their sustainable, solar-powered farm in Hawaii for use in their line of hair care products. 

Check out the entire line of Awapuhi Wild Ginger products

at Total Beauty Experience and SAVE in August:

all month long, all Awapuhi Wild Ginger products are 15% off! 

Visit us at 2929 Arden Way in Sacramento

MoroccanOil, known for their signature oil treatment products that provide incredible shine & silkiness, has just launched 2 new products: Extra Volume Shampoo & Conditioner.  This is great news for anyone with fine or limp hair (people who typically keep anything with oils far away from their strands) because this new formulation, while providing a boost of volume, also offers gentle cleansing, detangling, and hydration… while not weighing the hair down. 

Here are some of the reasons why we’re so excited about it:             

• Light-weight formula adds volume to fine or limp hair from the inside out
• Revitalizing nutrients protect and nourish
• Color-safe
• Sulfate, phosphate and paraben-free
• Keratin-enriched

Its secret weapon for volume: MoroccanOil’s Extra Volume Shampoo & Conditioner contain a unique ingredient called Tilicine (derived from the buds of the Linden plant).  Tilicine, along with other ingredients, penetrate the hair and plump the cuticle from the inside out.  In addition, the ingredients add moisture, increase volume, and reduce static.

We give MoroccanOil’s new Extra Volume Shampoo & Conditioner 2 thumbs up! 

To get them while they’re hot, visit Total Beauty Experience.  

Since 1988, KENRA Volume Spray 25 has been an industry favorite and has won the Stylist Choice Award for 7 years in a row.  Total Beauty Experience customers agree, long ago declaring it a favorite and making it one of the Top Selling products in the entire store.  Something that may come as a surprise for all you Volume Spray 25 fans out there is this: KENRA has 2 full lines of hair care products: KENRA Classic and KENRA Platinum… you’re missing out if you haven’t given any other KENRA products a try.

As an added bonus, all KENRA products are 15% off for the entire month of July! (In store only)  So, it’s the perfect time to stock up and try something new.

Why you should check out KENRA products: formulated with the highest quality ingredients around, including many natural botanicals, KENRA’s motto is “the proof is in the products.”  Here are some of the top reasons why we love KENRA:    

1. Their formulations use pharmaceutical-grade and cosmetic-grade ingredients.  Each product is developed “with stylists and clients and for stylists and clients.”  Only the best will do. 
2. They give back.  KENRA professional supports breast cancer awareness and partners with this incredible non-profit organization, The Rapunzel Project (which helps cancer patients keep their hair during chemotherapy through cold cap therapy).  They believe “if you look better, you feel better and if you feel better, you heal better.”  Bravo. 
3. All Shampoos are color-safe.  Gentle cleansing agents provide an effective cleanse that’s mild enough to preserve color, maintain moisture, and avoid damage.  This also makes KENRA shampoos a perfect choice for anyone who has sensitive skin and/or has ever suffered from irritation, breakouts, etc. from shampoos.
4. Conditioners contain wheat and silk proteins.  Designed to maintain moisture and provide strength, Kenra conditioners promote healthy, shiny hair.  Who doesn’t love that?
5. Styling & Finishing products (mousse, crème, spray and gel products) are: non-flaking, humidity-resistant, do not build up on the hair, and are shampoo soluble.  All mousse and gel products are alcohol-free.  These products make it easy to get the style you want.

Stop in to Total Beauty Experience in July to get to know all of the Kenra products… 

Our hair care experts will help you meet your perfect product match!

Get them while they’re hot!  Feather Hair Extensions: the most popular hair trend for 2011 (justprnews.com) are now available at Total Beauty Experience. 

Why people love them:  Feather extensions are perfect for someone who wants a little change to the look of their hair but doesn’t want anything too drastic, permanent, or costly.  Because the feathers are attached to the hair with a tiny silicone bead, they offer very low impact (damage) to the hair itself.  They are simple and fast to install as well as take out.  So it seems, the toughest decision will be what color to choose… as there are so many available!

In addition, they’re incredibly easy to care for- requiring no real additional effort or special handling.  Feathers can be washed, curled, flat ironed- you name it.     

To top it off, they’re affordable.  Currently, Total Beauty Experience has two special offers (which include installation).  You can purchase:

1 FEATHER for $10

or

3 FEATHERS (in the same location) for $25

Even celebrities like Jennifer Love Hewitt, Selena Gomez, Hillary Duff, and Steven Tyler have been spotted with bright plumes in their tresses.

So, if you’re ready to join the hottest hair trend… Check out our selection of feathers today! 

Stop by 2929 Arden Way or Call 916.481.7994 with any questions

Typically used once or twice a week, these shampoos remove buildup- whether it’s from hard water, or mineral deposits, or hair care/styling products… be assured whatever excess clings to your strands (often going unnoticed) will be rinsed cleanly away. 

Debbie McCain, owner of Total Beauty Experience, has been a fan of Clarifying Shampoos for years and says, “Using a Clarifying Shampoo once a week on your hair is similar to using an exfoliant on your face; removing the buildup gives you that fresh, “squeaky” clean feel… you have added shine, body, and your hair products actually work better.”

In case you have color-treated hair, no worry- most Clarifying Shampoos are safe for you to use and won’t fade your color.  In fact, here’s a little secret: use a Clarifying Shampoo a few days in a row before your next color application.  Your color will last longer!  Andi Chandler, one of Total Beauty Experience’s hair care experts, prolongs her red hue by doing just that.  She says, “After the frustration of seeing my color fade way too soon, I found that if I use a Clarifying Shampoo for 2-3 days before (coloring it) my red tones last much longer, looking more vibrant and healthy.”

So many to choose from, but here are a few of our favorites:

• CLEAN CANVAS by ClayPac: this little bottle is magic and currently ranks #1 on our list.  (Retails for $6.95 at Total Beauty Experience)

• Pureology PURIFY: great for color-treated hair, this product is a hero in the Pureology family. (Retails for $26.50 at Total Beauty Experience)

• Kenra CLARIFYING Shampoo: this is a great, gentle Clarifier- you can use this more often with no harsh effects.  (Retails for $11.95 at Total Beauty Experience)

• Paul Mitchell SHAMPOO 3: this is definitely a top customer pick and starting at just $8.95 you won’t break the bank! 

Find all of these Clarifying Shampoos and more at Total Beauty Experience!

Purchase PHILIP B Products Now!

A little about Philip B:

• Since launching in 1991, these products hit cult status with many celebrities, have won numerous awards, and are routinely featured in the press. 

• In fact, American Vogue touts the Philip B Four Step Hair & Scalp Treatment, “gives you the hair of a heroine in a romance novel – the hair you always dreamed of…”  (Ahem, yes- please!)

• Need reassurance that you’re in for a good buy?  Forbes Magazine rated them in the “Top 100 things that are worth every penny.”  (We always love a good deal!)

A few of our favorite products:

• Maui Wowie Beach Mist: A must-have summer essential!  This Sea Salt spray combines Kukui Nut & Coconut Oils along with extracts of Algae, Orchid, Aloe Vera, & Tahitian Gardenia to give you that piece-y, textured, bouncy, “I-relaxed-at-the-beach-all-day” look.  It’s hard to decide what we love more, the amazing tropical scent or the healthy nourishment it provides.  PURCHASE NOW! (Maui Wowie Beach Mist, $21.95)

• Crème of the Crop Hair Finishing Crème: Talk about well-rounded!  This formulation blends Vanilla, Carrot, Silk Protein, & Hydrosoy 2000 to magically calm and tame the unruliest of curls or soften and define wavy-to-straight styles.  To top it off, 2 versions are available: Classic & Lite.  PURCHASE NOW! (Crème of the Crop Finishing Crème CLASSIC, $26.95)  or  PURCHASE NOW! (Crème of the Crop Finishing Crème LITE, $26.95)

• Russian Amber Imperial Shampoo: We agree with Lucky Magazine, this is a “true hair miracle!”  Philip B calls this fountain-of-youth-for-the-hair “the most restorative and protective color shampoo ever made;” by the numerous awards and features in almost every major magazine, it would be difficult to argue otherwise.  Packed with 11 amino acids, vitamins, Silk, Wheat, Soy proteins, Chamomile, Grape Seed, Amber Oil (of course), and so many other delectable ingredients- you will officially have a new favorite product. PURCHASE NOW! (Russian Amber Imperial Shampoo, $49.95)

• White Truffle Ultra-Rich Moisturizing Shampoo: It’s the #1 selling product for a reason!  Formulated with 23.2% pure plant extracts as well as Italian White Truffle Oil, Soy protein, and Panthenol, you might not even recognize the shiny, bouncy, healthy hair atop your head…be prepared for others to notice, though & get ready for the compliments to begin!  PURCHASE NOW! (White Truffle Ultra-Rich Moisturizing Shampoo, starts at $15.95)   

Summer-Ready Promotion! 

Welcome summer the right way, incorporate MAUI WOWIE into your haircare routine.  To make the deal even sweeter, purchase MAUI WOWIE & Receive 15% off a 2^nd PHILIP B Product!  (In Store promotion only).  

Purchase PHILIP B haircare products at Total Beauty Experience 

2929 Arden Way, Sacramento CA 95825

& now ONLINE at

 SHOP.TOTALBEAUTYEXP.COM!